Performance Marketing Manager

About this role

Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 500,000 top brokerages, agents, and teams. Their branded portfolio, BoldTrail, includes BoldTrail (Front Office), BoldTrail BackOffice and BoldTrail Recruit, solutions that create a complete tech ecosystem for clients, and deliver seamless end-to-end operations to scale success at any level. With an accomplished leadership team and its talented staff, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base.


We're looking for a Performance Marketing Manager who will be responsible for planning, executing, and optimizing performance-driven paid marketing programs that directly drive demand generation, pipeline growth, and revenue impact.


This role will own the strategy and execution across all paid channels and serve as a core driver of scalable, revenue-focused growth initiatives.


As part of the Demand Gen team, the Performance Marketing Manager will build and manage high-impact paid media programs across search, paid social, display, retargeting, and other performance channels. This role will focus on full-funnel performance — from acquisition through conversion and pipeline contribution — while continuously testing, optimizing, and scaling what works.


You will be responsible for partnering cross-functionally with Sales, Growth, Product Marketing, Customer Marketing, and Revenue Operations to align paid media strategies with business goals, ensure lead quality, and maximize revenue outcomes.


A genuine interest in performance marketing, experimentation, analytics, and optimization is essential. This role requires a strong balance of strategic thinking and hands-on execution, with a clear focus on measurable business impact. This position will report to our Senior Director of Demand Generation.


Responsibilities include:
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