Performance Marketing Graphic Designer

About this role

# Performance Marketing Graphic Designer

Location: [Remote / Hybrid / On-Site — San Diego]
Type: [Full-Time / Contract]
Team: Creative
Reports to: Creative Manager

## About the Role

We're a performance-driven creative team building paid social and direct-response content for fast-growing DTC and ecommerce brands. Our ads are measured against real numbers — and our static creative carries just as much of that load as our video.

We're hiring a Performance Marketing Graphic Designer to own static ad creative across Meta, Google Display, and Native platforms. You'll design thumb-stopping statics, build out high-volume variations to test hooks and angles, and treat every ad as a conversion problem to solve — not just a layout to make pretty. The goal is simple: statics that win at the auction and scale.

If you understand why one headline-and-image combination crushes while a more "designed" version flops — and you've got the data instinct to know the difference — this role is for you. And if you can code, you'll have room to build things most designers can't.

## What You'll Do

• **Design high-converting static ads** for Meta (Facebook/Instagram), Google Display, and Native platforms — optimized for thumb-stop rate, CTR, and ROAS, not just visual polish.
• **Produce creative variations at volume** — multiple hooks, headlines, layouts, and angles per concept so the media team always has fresh statics in rotation for testing.
• **Master the direct-response static formats** that actually perform: native/editorial-style ads, advertorials, before/after, comparison charts, social proof and review layouts, infographic ads, and UGC-style statics.
• **Win the feed in the first glance** with strong visual hierarchy, punchy headlines, and design that communicates the value prop instantly.
• **Use AI image tools** (Midjourney, Firefly, DALL·E, Ideogram, or similar) to expand concepting speed and generate assets, backgrounds, and variations.
• **Work the dat...