MARKETING TECHNOLOGY CONTENT STRATEGIST

About this role

Location: Austin, Texas
Job Type: Contract
Compensation Range: $48.75 - 53.75 per hour

We are seeking a Content Strategist to play a critical role in Project Moonshot, driving our transformation from traditional page-based content to structured, modular, AI-ready content. In this role, you will partner across content, marketing, and technology teams to define, design, and operationalize content structures, models, and governance frameworks that power scalable digital experiences.

Your focus will be on enabling content to be highly findable, reusable, personalized, and optimized for AI-driven experiences and its associated platforms. This work directly supports the Content Structure & Enablement workstream within the Moonshot project, ensuring our enterprise content is engineered to meet both immediate redesign needs and future AI use cases.

Responsibilities:
As part of the Moonshot Site Rebuild, this role will:

• Help transition from unstructured, page-based content to structured content models.
• Establish the foundational content layer required for AI-powered experiences, search, and personalization.
• Enable content owners and marketers with clear frameworks, tools, and training to operate in a new model.
• Drive alignment between content strategy, UX, and technology implementation.

Content Structure & Modeling

- Design and implement structured content models aligned to Moonshot templates and content types.
- Translate business and UX requirements into modular content components, schemas, and metadata models.
- Help define content relationships, taxonomy, and controlled vocabularies to support discoverability and reuse.
- Partner with CMS and engineering teams to ensure models are system-ready and scalable.
- AI-Ready Content Enablement.
- Ensure content is structured to support:
o AI-driven search and retrieval (RAG, semantic search).
o Personalization and segmentation.
o Content automation and reuse
- ...