Marketing Operations Manager, Workvivo - UKI

About this role

What You Can Expect
This role sits right at the heart of our revenue engine. As Marketing Operations Manager, you’ll be the architect behind how data flows across marketing, sales, and customer success. Ensuring everyone is working from the same playbook, the same metrics, and the same truth. You’ll build the systems, models, and insights that help us understand what’s really driving pipeline, revenue, and long-term customer value. From first click to renewal (and everything in between), you’ll connect the dots and turn raw data into powerful intelligence that fuels smart, strategic growth.


Think: less guesswork, more “ohhh, that’s why it’s working.”


About The Team
Workvivo is Zoom’s Employee Experience Platform. The place where culture, communication, and connection come together. We help organizations keep their people informed, engaged, and genuinely excited about work (yes, it is possible). As part of Zoom’s growth strategy, Workvivo is scaling fast, and that means we’re building world-class operational foundations to support our next chapter. If you love turning complexity into clarity and data into decisions, you’ll feel right at home here.


Responsibilities

• Building end-to-end data models and analytics infrastructure that track the full customer journey, power pipeline intelligence, and turn funnel data into actionable insights
• Establishing a single source of truth across the Go-To-Market funnel through effective data governance, consistent metrics, and best-in-class compliance
• Architecting scalable marketing automation frameworks and workflows that drive operational efficiency and revenue growth
• Optimizing lead management, scoring, qualification, routing, and demand generation execution using data-backed insights
• Developing predictive models, forecasting frameworks, and leading indicators to assess pipeline health, identify risk, and guide resource allocation
• Creating advanced attribution models that quantify marketi...