Linkedin Personal Brand Manager for CEO/Founder

About this role

## Video from the CEO about this role:

https://www.loom.com/share/a92c30cdebae4899b026ff5e55892b10

### Role Overview

You will own the Founder/CEO’s LinkedIn presence end to end. Your job is to turn their ideas, wins, and day-to-day work into a consistent stream of high-quality content that attracts ideal healthcare non‑profit leaders, partners, and talent. You’ll build and run a simple, repeatable “marketing machine” around the personal brand, not just post randomly.

### Key Outcomes (12 Months)

• Consistent cadence of 3–5 high-quality LinkedIn posts per week in the founder’s voice
• Month-over-month growth in followers, engagement rate, and profile views from our ICP
• Predictable inbound opportunities (discovery calls, referrals, speaking, hiring) generated from LinkedIn
• Documented content systems: calendars, templates, asset libraries, and checklists for repeatable output

### Core Responsibilities

Strategy & Positioning

• Develop and maintain a LinkedIn-first personal brand strategy aligned with company and revenue goals
• Define clear content pillars and narrative themes that differentiate the founder and our “IT Champion” model in a commoditized market

Content Creation & Calendar Management

• Run a weekly content interview with the founder; turn ideas, stories, and client wins into LinkedIn-native posts and carousels
• Own the content calendar: plan, draft, and maintain 2–4 weeks of scheduled content in advance

Leverage In‑House Creative Team

• Collaborate with our full-time video editor and graphic designer to turn raw footage, calls, and ideas into short-form clips and visuals optimized for LinkedIn
• Provide clear briefs and hooks, review deliverables, and ensure all assets match brand and founder voice

Publishing & Engagement

• Schedule and publish posts at optimal times
• Monitor comments and DMs; draft thoughtful replies and surface high-value conversations (prospects, partners, talent) to the founder
• Dail...