Lead Product Manager – Data Products

About this role

YouGov's Data Strategy team sits at the intersection of product innovation, data science, and commercial strategy, transforming YouGov's rich data assets into market-leading products that help organisations understand consumer attitudes and behaviour. We are a high-impact team that operates across YouGov's global network, partnering closely with engineering, data science, research, and commercial teams to bring new data products to market at scale. Our team drives the development and growth of scalable data products across YouGov's global business.

As Lead Product Manager, Data Products, you will own and evolve one of YouGov's flagship syndicated data products, BrandIndex. Reporting to the VP of Data Strategy, you will be responsible for product strategy, roadmap delivery, product performance, and commercial success. You will identify opportunities to improve data quality, expand capabilities, and create greater value for customers while ensuring the product remains competitive, scalable, and aligned to business priorities.

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## You Will:

Product Lifecycle Management

• Own the full product lifecycle, from discovery and validation through to launch, optimisation, and retirement.
• Define product requirements, success measures, and go-to-market plans for new product initiatives.
• Monitor product performance and KPIs, using customer, usage, and commercial data to drive prioritisation and continuous improvement.
• Partner with commercial teams to ensure effective product positioning, packaging, and adoption.

Product Strategy & Roadmap

• Develop and maintain the product roadmap, translating strategic priorities into clear deliverables and measurable outcomes.
• Identify growth opportunities, market trends, and customer needs to inform product development and investment decisions.
• Build business cases and recommendations to support prioritisation and portfolio decisions.
• Act as the product owner for BrandIndex, making informed decisions on product design...