Lead Growth Product Marketing Manager

About this role

MobilityWare is looking for a Lead Growth Product Marketing Manager to join our Marketing Team!

This is an exciting opportunity for a marketing leader who thrives at the intersection of strategy, creativity, and analytics—someone who can turn insights into action and drive meaningful marketing performance across our portfolio.

If you're passionate about growth, experimentation, and leading high-impact marketing initiatives, we'd love to hear from you.

Responsibilities:

• Own your titles!
• Conduit between UA, Admon & Product teams that drives effective collaboration around major game updates, audience and creative insights, and overall game health
• Monitoring Title performance weekly
• Manage strategic initiatives for creative marketing, user acquisition, cross promotion, app store optimization, and experimental marketing
• Manage research, development, testing, and analysis of UA and ASO creatives
• Lead creative brainstorming, and refine a systematic approach to the development of new creative ideas
• Work with ASO manager to create a roadmap that incorporates learnings from performance creatives
• Take a metrics-driven approach to creative iteration and localization
• Collaborate with other teams (e.g. UA, Product, Analytics) to bolster the capabilities of our marketing processes and platforms, and define new product positioning and maximize competitive potential at launch
• Monitor and analyze creative and campaign data to uncover strategic insights, connections, and drive creative iteration
• Conduct audience and competitor research to define product positioning and test new creative strategies, and constantly be a source of knowledge in regards to competitor trends and industry marketing methodology
• Work with Associate Director of Creative Marketing to evaluate and propose new strategic partnerships for the studio

Qualifications for Position:

• The right candidate brings demonstrated experience in go-to-market planning and execution, e...