Key Account Manager, Groups & MICE

About this role

The Ascott Limited is seeking an experience, new business focused and ambitious Key Account Manager, Groups & MICE to join our Sales Team at our London based UK Corporate Office.

Within Europe, Ascott's portfolio of lodging properties now comprises of value-add Meetings & Events, with the recent addition of new managed properties into the UK portfolio and those in the pipeline.

You will report to the Director of Sales, UK, developing and managing key Group and MICE accounts accross Europe, driving revenue growth through strategic account management, proactive business development, and strong client partnerships.

Working from our London office in a hybrid (3/5 office-based days) approach, the role will include frequent travel within the UK and Europe.

As our Key Account Manager, Groups & MICE, you will:

• Manage and **grow a portfolio of key Group & MICE accounts** across the European property portfolio, building strong, long-term client relationships and delivering tailored event solutions
• Develop and execute **sales strategies** aligned with market trends and customer insights
• Identify and secure new Group & MICE business through **proactive prospecting and networking** as well as retain, grow, and re-engage existing and inactive accounts
• **Negotiate contracts and pricing** in line with the revenue and profitability objectives
• Monitor **competitor activity and market trends** to identify opportunities and risks
• Collaborate with internal sales, revenue, marketing, and property teams to ensure seamless delivery
• Conduct **sales calls, site inspections, client events**, and attend industry trade shows
• Prepare and deliver **sales proposals, presentations, and client pitches**
• Maintain accurate CRM records and produce regular performance and revenue reports

To be successful in the role of Key Account Manager, Groups & MICE, we are looking for:

• Minimum of **3-5 years' sales experience** within the hotel or travel industry, with a stron...