Interim Head of Marketing (f/m/d) - 1 Year Maternity Cover
Company: Royfort
Location: Berlin
Type: Full-time
Posted: 2026-07-07
About this role
Interim Head of Marketing (f/m/d)
Are you a strategic marketing leader with a passion for driving growth in the luxury sector? Royfort is seeking an interim Head of Marketing (12 months maternity leave cover) fluent in German to elevate our brand to new heights
About Royfort
Royfort is a leading luxury brand in the home & living sector, founded by two former Google/Amazon employees. We have built a strong and loyal customer base, with tens of thousands of high-net-worth individuals who appreciate the quality and elegance of our products. Our customers are discerning, affluent, and value excellence.
At Royfort, we take the best elements of top tech company cultures to create an environment that prioritizes personal development, collaboration, and flexibility. You'll work with smart, driven people in a small, agile team where your contributions directly impact our success.
Your Responsibilities
As Head of Marketing, you are responsible for driving brand, customer acquisition, retention — and ensuring our Shopify storefront performs as a best-in-class luxury e-commerce destination. This is a hands-on leadership role with a focus on measurable results.
Develop and Execute Growth Marketing Strategies
- Craft and implement data-driven marketing strategies that effectively reach and resonate with our 35+ high-net-worth demographic
- Manage and optimize advertising campaigns across META, Google, influencers, and CRM platforms to meet and exceed KPIs
E-Commerce Leadership (Shopify)
- Own the performance and continuous improvement of our Shopify store as the primary revenue channel
- Lead and align an internal team and external agency to ensure the store reflects brand standards, delivers an intuitive luxury shopping experience, and follows e-commerce best practices
- Drive conversion rate optimization (CRO) through ongoing improvements to site structure, navigation, product pages, and checkout flow
People Leadership
- Lead and develop a te...