Growth Marketing Lead, Ventures

Responsibilities

Lead growth marketing across Pet Circle’s ventures, initially focusing equally on Bonnodog and the online pet pharmacy. Develop and execute campaigns, manage budgets and lifecycle marketing, build partnerships, coordinate specialists and agencies, and test AI workflows to improve marketing operations.

Requirements

Candidates should have recent hands-on experience launching and optimizing campaigns, leading growth for a startup, scale-up, or direct-to-consumer brand, and managing budgets against customer growth and acquisition efficiency. They should understand acquisition and retention, work effectively across teams, take initiative, and be willing to learn and apply AI tools.

Skills

• Growth Marketing
• Campaign Management
• Paid Media
• Search Marketing
• Social Media Marketing
• Customer Acquisition
• Customer Retention
• Lifecycle Marketing
• CRM Marketing
• Marketing Budget Management
• Growth Strategy
• Performance Marketing
• Customer Insights
• Partnership Development
• Agency Management
• AI Workflow Automation

Benefits

• Development Opportunities
• Flexible Working Environment
• Employee Discount
• Product Samples
• Parental Leave
• Volunteer Days

About this role

At Pet Circle, we believe pets deserve the very best, and the people who love them deserve a better way to care for them. Since 2011, we've grown from that single idea into Australia's biggest online pet retailer, with around 700 Pet Circlers across Australia, New Zealand and the Philippines, reshaping how pet parents discover, choose and receive what their pets need.
Pet care is a $15 billion industry in Australia, and as pet ownership continues to grow, so do the expectations of modern pet parents. They want expert advice, personalised experiences, convenience and reliability, all delivered seamlessly. That's where we come in. We're building the future of pet care through technology, innovation and a deep understanding of what pets and their people need. It's a big opportunity, and we're only just scratching the surface.
The role
Help build and grow Pet Circle’s emerging ventures, with the freedom to test your ideas and see their impact. Our portfolio spans fresh dog food with Bonnodog, an online pet pharmacy and pet insurance. You’ll have Australia’s biggest online pet retailer behind you, with its customers, data, vets and channels.
As Growth Marketing Lead, you’ll lead growth across the portfolio, starting with Bonnodog and our online pet pharmacy as equal priorities. You’ll own the growth plans and marketing budgets, and personally build, launch, manage and optimise campaigns. You’ll also shape brand positioning and tone of voice, working closely with our customer marketing team.
You’ll agree priorities and budgets with the Venture Leads and Director, and work alongside Pet Circle’s specialist teams and agency partners. You’ll help build AI into the way we work, using agents and automation to improve research, reporting and campaign execution. You’ll have room to experiment with new tools and develop practical AI skills as you go.
What you’ll be working on
Build, launch and optimise campaigns yourself. Get campaigns live across acquisition and lifecycle channels. Test audiences, offers, creative and customer journeys, monitor performance and make improvements directly in the platforms.
Shape each venture’s growth plan. Develop the channel mix, campaign calendar and testing priorities with the Venture Leads and Director. Use customer insights and performance data to decide where to focus next.
Own the marketing budgets. Manage each venture’s spend, move investment towards activity that delivers results and build the case for increasing budgets as performance improves.
Keep customers coming back. Build and run lifecycle activity in each brand’s voice, from welcome and launch messages to repeat purchase, reactivation and win-back campaigns. Explore customer touchpoints such as box inserts and referral activity.
Grow partnerships and offline channels. Develop and test opportunities with vets, breeders, referral and brand partners, and in-person events. Assess their contribution to customer growth and commercial returns.
Work effectively with specialists and agencies. Create clear briefs, agree priorities and deliverables, and keep work moving. Bring in the right expertise while remaining directly involved in campaign execution.
Build practical AI workflows. Set up and test agents, tools and automation for research, reporting and repeat campaign tasks. Use what you learn to improve how the Ventures team works.
What we’re looking for
The essentials
You execute directly. You have recent experience setting up, launching and optimising campaigns yourself. You’re comfortable moving from the growth plan into the campaign tools and doing the work to get activity live.
You’ve owned growth and its commercial results. You’ve led growth at a startup, scale-up or direct-to-consumer brand, managed marketing budgets and been accountable for customer growth and acquisition efficiency.
You understand acquisition and retention. You’ve acquired customers through paid media, search and social, and retained them through CRM and lifecycle marketing. You understand how acquisition costs, retention and customer value connect.
You can lead work across teams. You’ve worked with specialists or agencies to deliver results, and know how to give clear direction, align priorities and keep delivery on track.
You take initiative and make sound decisions. You can prioritise across competing opportunities, act without needing every step mapped out and adapt your approach when the data changes.
You’re ready to learn and build with AI. You’re curious about how AI can improve marketing, comfortable learning new tools and keen to put them to practical use. Previous experience building AI agents isn’t essential, but the willingness and ability to learn quickly is.
What will set you apart
Experience building agents, tools or landing pages with Claude Code or similar, particularly where they’ve been used by real customers.
Experience growing subscription businesses.
Experience in regulated categories such as health or insurance.
Experience in pet care or an adjacent consumer category.
What success looks like
A growing active customer base. You’re acquiring and retaining customers against agreed growth targets for each venture.
Efficient marketing investment. You’re managing customer acquisition costs and payback periods, using the results to guide where and how we scale.
Customers who trust and recommend our brands. You’re contributing to customer satisfaction and advocacy alongside the wider venture teams, reflected in measures such as Net Promoter Score and Trustpilot ratings.
Where you'll work
This is a Sydney-based role. Our office sits on top of Wynyard station, it's pet-friendly (of course). Our teams collaborate best and are most effective when together in the office but we work flexibly based on team needs. We believe spending time together in person is important for building strong relationships, collaborating effectively, moving quickly as a team, and having fun!
A few good things
Heaps of development opportunities -...

About Pet Circle

Retail · 501-1,000 employees · headquartered in Sydney, New South Wales · founded 2011