Digital Product Manager (Atlanta, Georgia, United States, 30339)

About this role

Are you looking for more?


At Mohawk Industries, we’re committed to more – more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team.


As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what’s important to you. Whether you want to lead more, innovate more, learn more or create more, you can find your more with Mohawk.


What We Need
The Digital Product Manager is a first-level manager that leads digital performance marketing initiatives with a focus on the Xchange B2B Application performance, customer satisfaction, and adoption. This role is responsible for managing the development and execution of digital campaigns that increase visibility, engagement, and conversion performance by creating marketing content, training events, and interacting directly with the sales team and customers.


What You’ll Do

• Develop and implement comprehensive Xchange B2B application adoption and development strategies aligned with company objectives.
• Lead VOC collection efforts and coordinate with development teams to prioritize application enhancements.
• Create and execute application promotional items and training content targeted to key stakeholders.
• Oversee adoption campaigns, including awareness, consideration, conversion, and re-targeting initiatives.
• Optimize development budgets, bidding strategies, and forecasting to maximize return on investment.
• Monitor and improve KPIs and overall performance metrics.
• Analyze performance data and adjust strategies to optimize results.
• Stay current on industry trends, including AI-driven order management optimization practices.
• Develop defined processes and tools for ROI measurement, application adoption, and performance tracking.
• Collaborate with cross-functional teams including Marketing, Sales, and IT to ensure a...