Digital Marketing Strategist

Responsibilities

The Digital Marketing Strategist leads integrated digital marketing initiatives by coordinating strategic testing, user experience improvements, and advertising operations. This role connects cross-functional teams to manage projects from strategy through execution while ensuring alignment with business and brand objectives.

Requirements

Candidates must have a bachelor's degree in a relevant field and at least 3 years of experience in digital marketing, strategic testing, or campaign management. Strong analytical, organizational, and project management skills are required to navigate complex, cross-functional environments.

Skills

• Digital marketing
• Strategic testing
• User experience
• Paid media
• Ad operations
• A/B testing
• Multivariate testing
• Project management
• Marketing technology
• Campaign management
• Data analysis
• Conversion tracking
• Web optimization
• Cross-functional leadership
• Monday.com

Benefits

• Health coverage for medical, dental, vision
• 401(K) saving plans with company match
• Pension
• Tuition assistance
• Floating holidays
• Paid time off for community volunteer programs
• Paid parental leave
• Wellness programs
• Employee discounts

About this role

Digital Marketing Strategist

The Digital Marketing Strategist leads and coordinates integrated digital marketing initiatives for Insurance Marketing, supporting performance and brand objectives across Auto, Home, and Life Insurance.
The role is centered on three core pillars: strategic testing, user experience, and advertising operations and technology. This individual connects marketing, creative, media, analytics, technology, and agency partners to move initiatives from strategy through execution.

The ideal candidate is a proactive self-starter who takes ownership, manages projects from beginning to end, and adapts effectively in a rapidly changing environment.

Key Responsibilities
Strategic Testing
Develop and manage a strategic testing roadmap aligned with marketing and business priorities.
Identify A/B and multivariate testing opportunities across digital campaigns, audiences, creative, landing pages, and customer journeys.
Partner with marketing, creative, media, analytics, and technology teams to define test objectives, hypotheses, success metrics, and implementation requirements.
Coordinate tests from initial concept and setup through launch, analysis, and recommendations.
Translate test results into actionable insights that inform future campaigns and digital experiences.
Maintain visibility into testing priorities, results, learnings, and next steps.
User Experience
Evaluate digital customer journeys, landing pages, forms, and online experiences to improve usability, engagement, and conversion.
Identify customer pain points and opportunities to strengthen the end-to-end digital experience.
Coordinate web and UX initiatives, including requirements, content updates, testing, quality assurance, and launch readiness.
Partner with creative, analytics, product, and technology teams to translate business and customer needs into digital solutions.
Ensure digital experiences align with campaign objectives, brand standards, and measurement requirements.
Ad Operations & Technology
Coordinate paid media execution across search, social, programmatic, display, and video.
Manage ad operations, including campaign setup, trafficking, tracking, creative delivery, quality assurance, and launch readiness.
Partner with internal teams and agencies to align audiences, creative, budgets, timelines, landing pages, and measurement.
Support the implementation and validation of pixels, tags, URLs, and conversion tracking.
Troubleshoot campaign delivery, tracking, creative, and landing-page issues.
Support new digital marketing tools, vendors, integrations, pilots, and technology capabilities.
Identify opportunities to improve campaign workflows, operational processes, and marketing technology utilization.
Digital Initiative Leadership
Lead cross-functional digital initiatives by defining requirements, establishing ownership, coordinating stakeholders, and resolving roadblocks.
Manage project plans, workflows, deliverables, dependencies, and status updates in Monday.com.
Establish repeatable processes and documentation that improve visibility, accountability, and execution.
Monitor campaign and digital performance and translate results into actionable recommendations.
Manage multiple priorities while maintaining momentum as business needs evolve.

Qualifications
Bachelor’s degree in marketing, business, communications, digital media, or a related field.
3+ years of experience in digital marketing, strategic testing, UX, web, paid media, ad operations, marketing technology, or campaign management.
Experience developing or supporting A/B and multivariate testing programs.
Experience coordinating integrated campaigns and cross-functional projects.
Working knowledge of digital customer journeys, website optimization, paid media, campaign tracking, and performance measurement.
Experience with Monday.com or a similar work management platform.
Strong organizational, communication, analytical, and problem-solving skills.
Proactive self-starter with the ability to take ownership and manage projects from concept through completion.
Ability to manage competing priorities, navigate ambiguity, and adjust quickly in a rapidly changing environment.

What Success Looks Like
A strategic testing roadmap is established and produces actionable learnings.
Testing insights improve campaigns, customer journeys, and digital experiences.
UX initiatives reduce friction and improve engagement and conversion.
Paid media campaigns launch accurately, on time, and with appropriate tracking.
Monday.com provides a clear, reliable view of project priorities, ownership, timelines, dependencies, and progress.
Projects have clear ownership and are managed from initial planning through completion.
Stakeholders have visibility into priorities, timelines, results, and next steps.
Digital initiatives maintain momentum as priorities and business needs evolve.
The starting pay range for this position is:
$99,500.00 - $132,900.00
Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.
.
Remarkable benefits:
• Health coverage for medical, dental, vision
• 401(K) saving plans with company match AND Pension
• Tuition assistance
• Floating holidays and PTO for community volunteer programs
• Paid parental leave
• Wellness programs
• Employee discounts (membership, insurance,
travel, entertainment, services and more!)
Auto Club Enterprises is the largest club within the national AAA federation. We have nearly 17,000 employees in 24 states helping more than 18 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity – we win. All of Us! With our national brand recognition, long-standing reputation since 1900, and constantl...

About null, Auto Club Of Southern Calif

Insurance · 10,001+ employees · headquartered in Costa Mesa, California