Digital Marketing Operations Manager

About this role

Key Duties and Responsibilities

- CRM and System Administration: Serves as the internal administrator for the CRM, ensuring data accuracy, and keeping account/contact records clean.

- CRM Utilization: Ensures all users are active and provides training as needed

- CRM workflow automation: Build and maintain workflows, email templates and automated alerts within Zoho to support the growth teams

- CRM reporting and analytics: Generate regular and customized pipeline reports

- Utilize data analytics and market research to assess campaign performance and make data-driven recommendations for optimization.

- Provide backend support and analytics for email campaign tools such as ZeroBounce, Apollo, Zoho Campaigns, Seamless.io and more

- Website Operations and Analytics: Maintain standard dashboards to monitor weekly and monthly website traffic, user behavior and lead-generation trends; package into clean reports for leadership.

- Technical website SEO maintenance: run regular site audits to identify and fix foundational website backend issues such as broken links, slow loading pages, indexing errors, missing metadata, etc.

- Website Tag and Pixel Management: Implement and manage tracking tags, tracking pixels and UTM parameters

- Basic website content uploads: Handle the backend publishing of finalized blogs and landing pages, all while ensuring maximized SEO configuration.

- Website Asset Utilization: Monitor and report how website visitors interact with the site.

- Manage and maintain the practices’ LinkedIn page, manage content, provide analytics

- Provide operational support to the sales and marketing team as directed

Education and Experience

- Bachelor’s degree in marketing, Business Administration, or related field.

- Minimum of 5 years of experience in marketing, preferably within the healthcare or related industry.

- Proven track record of successfully managing marketing campaigns and initiati...