Digital Marketing Manager - Part-time

About this role

This role is tailored for the photography and event services industry, focusing on lead generation, client engagement, and workflow integration. The Digital Marketing Manager will develop and implement multi-channel marketing strategies including cold calling, email outreach, social media utilization, and SEO optimization to attract new clients and nurture existing relationships. The ideal candidate is a strategic thinker with hands-on experience in CRM systems, particularly Honeybooks or similar platforms, and is capable of refining marketing workflows, automations, and client communications to enhance business growth.

Work schedule

• Part-time, approximately 20 hours per week, Monday to Friday
• Aligned to US Eastern Time Zone (ET)

Responsibilities

• Develop and execute lead generation strategies using cold calling, email campaigns, social media outreach, and other innovative methods to identify and engage potential clients

• Manage and refine client workflow within Honeybooks or comparable CRM platforms, including setting up automations for onboarding, communication, and review requests

• Coordinate lead capture and routing processes to ensure all inquiries are logged and tracked within the CRM effectively

• Collaborate with social media managers to leverage company Instagram and Facebook pages for lead nurturing and brand awareness

• Analyze performance metrics and optimize SEO strategies to increase website traffic and improve search engine rankings

• Provide insights and recommendations on advertising channels such as Google Ads, Facebook Ads, and industry directories for best ROI

• Maintain accurate records of leads, communications, and marketing activities to support reporting and decision-making

• Conduct follow-ups with former clients to generate reviews and referrals, selectively targeting satisfied customers

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

• Minimum 2 ...