Digital Marketing Manager For Multi State Homecare Agency

About this role

Digital Marketing Manager

Company: OurCare Health
Location: Tampa/Work from Home (Hybrid)
Salary: $70,000 – $90,000 + performance incentives

About OurCare Health

OurCare Health is a growing regional home care provider serving families across multiple states. We help older adults remain safely in their homes by providing high-quality caregiver support and personalized care.

As the company continues to expand, we are building internal infrastructure to support long-term growth, strong community relationships, and a consistent pipeline of new client inquiries.

We are seeking a Digital Marketing Manager to lead the company’s marketing operations and help drive census growth through digital channels, referral networks, and community engagement.

Position Overview

This role is responsible for managing and improving the company’s lead generation and marketing infrastructure.

The Digital Marketing Manager will oversee local SEO, reputation management, CRM implementation, and referral marketplace relationships while ensuring that inbound inquiries convert into client admissions.

This is a hands-on role focused on measurable growth and operational execution, not just branding or creative marketing.

Responsibilities

Digital Presence & Local SEO

• Manage and optimize Google Business Profiles for all service locations
• Monitor and improve local search rankings for home care related searches
• Coordinate website updates, landing pages, and SEO strategy
• Monitor website analytics and conversion performance

Reputation Management

• Respond to Google and Facebook reviews
• Implement systems to generate new reviews from families
• Maintain strong online reputation across platforms

CRM & Lead Management

• Implement and manage a CRM system for tracking inquiries, assessments, and admissions
• Track lead sources and conversion metrics
• Improve follow-up processes to ensure timely response to inquiries

**Referral Marketplaces*...