Digital Marketing Manager

About this role

**Job Overview:**

As a Digital Marketing Manager at Uvation, you will be pivotal in crafting and executing marketing strategies to drive growth and enhance market positioning in the competitive North American data center market. Your role will combine strategic marketing initiatives with hands-on content creation, public relations management, and digital marketing expertise to boost brand visibility, generate leads, and support sales efforts.

Key Responsibilities:

1. Marketing Strategy Development and Execution:
- Develop and implement comprehensive marketing strategies tailored to the North American data center market.
- Collaborate with sales and product teams to align marketing campaigns with business objectives and sales goals.
2. Lead Generation and Campaign Management:
- Design and execute multi-channel marketing campaigns (digital, events, content) to generate qualified leads and support sales efforts.
- Manage Google Ads campaigns, including keyword research, ad copy creation, and performance optimization.
3. Content Creation and Management:
- Write, edit, and publish high-quality content such as articles, blog posts, case studies, and white papers.
- Maintain an editorial calendar and ensure timely delivery of compelling content across various platforms.
- Optimize content for user experience using CMS platforms and basic HTML/CSS.
4. Public Relations Strategy:
- Develop and execute PR plans to enhance brand image and reputation.
- Craft press releases, media pitches, and other PR materials to communicate company news and achievements.
- Build and maintain relationships with media, journalists, and influencers to secure coverage.
5. Digital Marketing:
- Oversee digital marketing efforts including SEO, SEM, email campaigns, and social media.
- Utilize analytics tools (e.g., Google Analytics, SEMrush) to track performance, generate insights, and optimize strategies.
6. **Social Media Marke...