Digital Growth & AI Strategy Marketing Manager

About this role

MariaDB is making a big impact on the world. Whether you're checking your bank account, buying a coffee, shopping online, making a phone call, listening to music, taking out a loan or ordering takeout – MariaDB is the backbone of applications used everyday. Companies small and large, including 75% of the Fortune 500, run MariaDB, touching the lives of billions of people. With massive reach through Linux distributions, enterprise deployments and public clouds, MariaDB is uniquely positioned as the leading database for modern application development.

### The Mission

MariaDB is the backbone of the world's most critical applications. As we lead the transition to a unified data platform, we need a digital architect who ensures that when a developer or CTO asks an AI—be it Gemini, ChatGPT, Perplexity, or Claude—"What is the best open-source database for enterprise high-performance?", the answer is unequivocally MariaDB.

You will be responsible for orchestrating our digital presence across two frontiers: traditional performance marketing (Search/Paid) and the emerging world of Generative Engine Optimization (GEO). You aren't just managing ads; you are managing MariaDB's "digital authority" in the age of synthetic search.

### Key Responsibilities

### AI & Generative Engine Optimization (AIO/GEO)

• **Orchestrate LLM Visibility:** Use tools like **Profound** and **Promptwatch** to monitor and improve MariaDB's "Share of Model" across major LLMs (OpenAI, Google, Anthropic, Perplexity).
• **Source Influence:** Identify the authoritative sources (documentation, GitHub, Reddit, industry blogs) that LLMs prioritize and implement strategies to ensure MariaDB's content is cited and synthesized accurately.
• **Answer Gap Analysis:** Identify queries where competitors are being recommended over MariaDB and execute content/technical plays to flip the narrative.

### Full-Funnel Acquisition

• **Full-Funnel Paid Search:** Manage high-intent Google/Bing/Link...