Digital Content Strategist

About this role

At Riboli Family Wines, we've spent over a century perfecting our craft—and we're just getting started. As a four-generation, family-owned winery and one of America's fastest-growing wine producers, we create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. We've been recognized as American Winery of the Year, but what drives us isn't awards—it's the joy our wines bring to tables, celebrations, and everyday moments. Rooted in California and committed to quality, sustainability, and innovation, we're proud to honor our heritage while shaping the future of winemaking.

Role Summary:

The Digital Media Strategist position will lead digital media strategy, planning, and execution for the Riboli Family Wine brand portfolio across various paid media channels such as Google Search, YouTube, Display, OTT, CTV, Streaming Radio, Email, etc. This role will work to determine the optimal media mix to best resonate with our audiences and support the goals of the various brand teams. Closely partners with Senior Digital Media Manger to ensure digital campaigns are successfully executed from planning to execution, with an emphasis on recapping and understanding the results. This role requires expertise in all aspects of media campaigns from ideation to media selection along with negotiation, execution, optimization, and reporting.

The ideal candidate has strong attention to detail, is highly analytical, and likes to have input into the creative process. This role is highly collaborative, welcoming ideas for process improvements and campaign optimization. This role must be able to communicate effectively and collaborate across multiple departments.

Essential Duties & Responsibilities - *Current duties may be changed if job requires and/or additional duties may be assigned if necessary*

• Lead digital media planning, execution, and optimization across paid media channels.
• Manage relationships with digital media vend...