Digital Channel Marketing Manager - SMB, Content Strategy

About this role

Our Tech client is seeking a Digital Channel Marketing Manager to join their team for the next 9 months, 40 hours/week. This role is hybrid onsite 3 days a week in New York, NY.


Role Summary


The Digital Channel Marketing Manager will lead the development, execution, and optimization of in-app and owned digital marketing programs focused on WhatsApp Business products for small and medium-sized businesses. This role ensures continuity of high-impact lifecycle and product adoption campaigns by partnering closely with cross-functional teams to deliver audience-first, data-driven communication strategies that drive acquisition, engagement, and retention.


Top Must Have Skills


Strong lifecycle marketing expertise, with hands-on experience building audience-first communication strategies across digital and in-product channels


Proven ability to lead end-to-end digital marketing campaigns, balancing creative strategy, technical execution, and performance optimization


Experience collaborating with cross-functional teams including product, engineering, data science, creative, and technical program management


Additional Qualifications
Demonstrated success managing multiple complex projects simultaneously in fast-paced, ambiguous environments


Working knowledge of mobile app development and in-product communication frameworks


Hands-on experience with A/B testing, experimentation design, and data-driven optimization


Background in content strategy and creative production


Experience managing vendors and agency partners


Ability to navigate localization and global creative challenges with scalable, innovative solutions


Bachelors degree with at least 5 years of digital marketing experience


Responsibilities
Lead the development and execution of WhatsApp Business in-app communication strategies across owned digital channels to drive customer acquisition, retention, and product engagement


Desi...