Business Unit Analyst

About this role

Job Description

Position Summary

The Business Unit Analyst is responsible for developing and delivering sales analysis and comprehensive data reporting in their assigned Business Unit.  Working in conjunction with Field Sales, the Business Unit Analysis Manager and under the general direction of the Business Unit Operations Director, the Business Unit Analyst evaluates the overall arc of the Business Unit performance against plan targets and identifies opportunities to bridge depletions, distribution and incentive program gaps.

Responsibilities

• Provides monthly benchmarking and scorecard reporting on results and standings relative to plan performance, distribution, depletions, billings and retail execution using CBI data mining tools. Develop and circulate reports recapping BU and distributor performance versus targets.
• Collaborating with the BU Analysis Manager and Analyst counterpart, the BU Analyst establishes, develops, and manages all BU data reporting processes.
• Communicates with MDM’s & Key Account partners to acquire data for detailed reporting and scorecard development.
• Develop presentation materials, tools, and data for BU sales and wholesaler meetings.
• Participates in periodic field market visits, wholesaler meetings and Retail Vision surveys with BU Field sales team members to gain an understanding of market dynamics and apply insights to sales support projects.
• Assists in the on-boarding and training of new BU employees in the utilization of the CBI data mining programs.
• Responsible for ensuring BU data management and integrity. Including the maintenance of key account and distributor retail data hierarchies.
• Supports various reporting and insights specific to distributor inventory and ordering to identify opportunities and issues.
• Completes ah-hoc projects and tasks assigned.
• IRI ‘go-to’ for the BU, including ad hoc IRI analysis to identify latest trends and opportunities.
• Help to drive innovation in the Business U...