Business Solutions Analyst, Marketing (Onsite)

About this role

SWBC is seeking a talented individual to provide strategic oversight and ownership of the organization's marketing technology ecosystem, including the corporate website, CRM platform, and related digital marketing technologies. This role ensures platforms are secure, compliant, scalable, and optimized for growth while enabling the marketing team to execute campaigns efficiently within a regulated environment. The analyst establishes governance standards, safeguards digital infrastructure, and translates business objectives into practical technical solutions.

*Why you'll love this role:*

This is a unique opportunity to shape the future of the organization's marketing technology ecosystem while working at the intersection of strategy, technology, analytics, and digital innovation. You'll serve as a trusted advisor to marketing leaders and business stakeholders, leading high-impact initiatives that enhance customer experiences, improve operational efficiency, and drive business growth. The role offers a balance of hands-on platform ownership and strategic planning, empowering you to influence governance standards, improve processes, and enable scalable marketing execution across the organization.

*Essential duties include the following:*

• Serve as the subject matter expert and primary owner of digital marketing platforms, including CRM and CMS environments.
• Establish, maintain, and enforce platform governance, security standards, compliance requirements, and operational guardrails.
• Protect the integrity, security, and performance of the organization's digital infrastructure.
• Act as the primary liaison between Marketing and technical teams.
• Translate business requirements into actionable, secure, and scalable technical solutions.
• Communicate technical concepts in business-friendly language to stakeholders.
• Lead digital initiatives, platform enhancements, CRM projects, and website updates from discovery through UAT and launch.
• Manage implem...