BD Writer & Content Strategist

About this role

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let’s see what we can achieve. Together.


Summary
The BD Writer & Content Strategist is responsible for translating the firm’s brand strategy to the content used to promote the firm and its practices and sectors. This role is instrumental in helping the firm authentically articulate its capabilities and differentiators in way that smartly reflects the firm’s market position through client-centric content that facilitates business development and best positions the firm to win work. This person will be responsible for writing and developing business development-related content, maintaining the firm's standards for voice and style for Word and PowerPoint capabilities content used in pitches and proposals, slipsheets and brochures, and website copy. They will also oversee the firm's content library and train business development and marketing colleagues on the firm's business development best practices approaches and content standards.


Location
This position can sit in our Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, Minneapolis, New York, Northern Virginia, Philadelphia, Phoenix, Raleigh, San Diego, Seattle, Short Hills, Washington DC, or Wilmington office and offers a hybrid work schedule.


Responsibilities

• Develop content that elevates our brand describing various firm, practice and sector capabilities and including pitch and proposal copy, introductory material overviews (in Word and PPT), slip-sheets, brochures, case studies, and website copy.
• Leverage copy and key messaging survey input from practice and sector marketing teams and evolve content to consistently and strongly reflect the firm’s brand.
• Collaborate with the Pitch & Proposal tea...