Associate Director, Growth Marketing

Responsibilities

Design and implement an integrated growth strategy that aligns marketing, sales, CRM, and AI to drive qualified opportunities. Execute the Americas growth plan by targeting key accounts through ABM, strategic partnerships, and data-driven optimization.

Requirements

Requires 7-10+ years of experience in B2B growth or demand marketing with a strong background in CRM and pipeline analytics. Candidates must demonstrate a track record of executing integrated marketing programs and using data to optimize revenue performance.

Skills

• Growth Marketing
• Demand Generation
• Account-Based Marketing
• Salesforce
• Pardot
• Dreamdata
• Pipeline Analytics
• B2B Marketing
• Strategic Partnerships
• AI Workflows
• Revenue Operations
• Marketing Strategy
• CRM
• Attribution Modeling
• Lead Generation
• Stakeholder Management

Benefits

• Healthcare
• Dental
• Vision
• 401k plan
• 401k matching
• Paid Time Off
• Paid Company Holidays
• Parental Leave

About this role

WHY DEPT®?
We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.
We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.
At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
THE ROLE
DEPT® is looking for an Associate Director, Growth Marketing, Americas, who treats marketing as part of the commercial engine, not a separate function. Someone who can connect marketing, sales, CRM, data, and AI into one system – and prove it with real results.
You’ll:
Take our Americas growth plan and turn it into a working, measurable growth machine.
Focus less on filling the top of the funnel and more on creating and accelerating opportunities with the right accounts.
Work with a lean budget rather than relying on massive paid demand.
Design a robust ABM program, activating email, content, partners and events against a priority audience.
You’ll report to the VP, Marketing, Americas.
WHAT YOU’LL DO
Integrated Growth Strategy: Design and implement a marketing strategy that connects all the dots – aligning marketing, sales, CRM, data, business development and AI into a single pipeline engine driving qualified opportunities. Be able to sell that strategy to stakeholders and peers of all levels.
Execute the Growth Plan: Activate DEPT®’s Americas growth plan. Target our ideal customer profiles in key verticals and use strategic partnerships and events to convert high-value prospects into our pipeline.
Break Down Silos: Work closely with sales and client teams to ensure marketing and business development operate in sync, sharing insights and aligning on goals instead of working in silos.
Build Relationships: Nurture relationships with prospective clients and partners through content, events, and personal outreach – turning trust and engagement into tangible new business opportunities.
Data-Driven Optimization: Leverage our tech stack (Salesforce, Pardot, and Dreamdata) to track performance and optimize marketing investments around revenue goals. You’ll monitor what’s working, double down on the best channels, and pivot quickly based on data insights.
Scrappy Demand Generation: Drive demand with creative, high-impact tactics rather than big budgets – think thought leadership content, targeted campaigns, smart automation, and ABM, all designed to deliver results without heavy paid spend.
WHAT YOU BRING
Experience & Expertise
7–10+ years in growth, demand, or performance marketing in B2B (ideally tech, SaaS, digital, or consulting).
Strong grasp of paid media and ABM (especially LinkedIn and targeted syndication), but you don’t rely on big budgets to make an impact.
You’ve owned a number (pipeline and/or revenue) and can show how your work moved accounts through the funnel, not just how many MQLs you generated.
Proven track record of turning strategy into execution – building integrated programs that connect campaigns, CRM, content, partners, and sales into one system that converts.
Hands-on with Salesforce and Pardot for CRM and marketing automation, plus Dreamdata (or similar) for planning and measuring what actually drives revenue.
Deep experience with pipeline analytics, forecasting, and attribution – you know how to read the numbers and the limits of the models.
Practical experience using AI in workflows – for research, targeting, personalization, creative variations, and outreach – with a clear view of where it improves conversion or speed.
Experience working across functions (Sales, Growth, Partnerships, Brand, RevOps) and managing agencies or contractors to drive one coherent GTM, not disconnected activities.
Experience navigating GDPR is a plus.

Characteristics & Ways of Working
You care how opportunities show up in the forecast and constantly test, learn, and refine based on results.
You naturally break down silos between marketing, sales, CRM, and partners, and get people aligned around a simple plan.
You’re comfortable when things aren’t fully defined and can build structure, priorities, and next steps without waiting for perfect inputs.
You explain complex ideas simply – in writing, slides, and live – and you’re not afraid to push back when something won’t move the needle.
You can zoom out to shape strategy and zoom in to help write a sequence, fix a dashboard, or tune a targeting list.
You know how to build trust, influence, and momentum with distributed teams across time zones.
You have strong follow-through, attention to detail, and a bias for finishing things and getting them into market rather than endlessly iterating.
WHAT DO WE OFFER?
We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
Healthcare, Dental, and Vision coverage
401k plan, plus matching
PTO
Paid Company Holidays
Parental Leave
WE SUPPORT YOU BEING YOU:
DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.
DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
We are a B Corp-certified compan...

About DEPT®

Technology, Information and Media · 1,001-5,000 employees · headquartered in Amsterdam, North-Holland